Overall, a good logo should be visually appealing, unique, relevant, versatile, scalable, and memorable. With these characteristics in mind you can create a strong and effective visual identity for your company or brand.

As a small business owner, you're in constant competition against other businesses, both large and small. The ability to stay visible and relevant among your competitors can be difficult in today's market. In a fast-paced digital age, what can you do to keep the edge on your competition? SEO tools...

Having a website is a great way to boost your online visibility and credibility. However, it’s not enough to have a website. With over 4.45 billion websites indexed on Google, one great way to enhance your brand visibility is by creating a user friendly website.

If you would like your website to be one of the go-to places in your niche, then you need to be memorable. Memorability leads to loyalty, and that does wonders for your bottom line.

The outbreak of the novel coronavirus (COVID-19) is crashing global markets and shaking up everything from air travel, services industries, a global ticketing and events industry to local businesses. COVID-19 is changing our lives and most of the businesses shift online. Coronavirus pandemic has been a major disruption to supply...

Most WordPress websites are hacked due to outdated versions of plugins, themes and of cause WordPress core itself. Updating WordPress sites is important for security and compatibility reasons. Plugin vulnerabilities are the easiest way for hackers to gain access to your website. …

Reliable web hosting is a vital part of building a website, and the company you choose to do business with is important. If your website generates serious traffic, you should definitely consider managed WordPress hosting, and we would recommend WP Engine hosting services. WP Engine can handle it all –...

SEO (Search Engine Optimization) is the technique of increasing the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. So which results are organic?

High up-times, massive scalability and bulletproof security, best-in-class customer service and many WordPress-friendly features make WP Engine worthy of hosting your WordPress site. WP Engine’s environment is customized to provide the best performance, stability, functionality and security.

Google might have automatically created Google + page based on information from an old Google Places page or from references to your business found on 3rd party websites. Here is a Step by step instruction on how to create your business Google Local page or claim ownership of an existing...

Wix, Squarespace, and WordPress are some of the most popular website-building programs on the internet. Though they all have the same purpose, they are unique in how they accomplish it. For beginners that are unfamiliar with their functions, the choice between them might seem confusing. If you are looking for...

WEBSITE DESIGN AND SEO ARE INTRINSICALLY LINKED. Competition research, keyword research, a well-structured website, it’s load speed, navigation, the number of web pages is all important aspects to consider during the website design and redesign process. Sites designed without SEO in mind can cause ranking issues down the line.

A.I.D.A. acronym stands for awareness, interest, desire and action. The AIDA model describes the four stages a consumer needs to go through to become a customer. During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to...

Organic search engine optimization (SEO) is the process of improving the ranking of a website on search engines like Google and Bing. The goal of organic SEO is to get the website to rank higher in the unpaid, or “organic,” section of the search results.

Many web hosting companies now include a domain name in their hosting package. This makes it seem like domain names are equivalent to websites running on them. These are two different services. A website doesn’t technically have to have a domain name. That being said, you’d be much better off...

WordPress is the best content management system (CMS) available today. This software allows you to easily create, edit, manage and publish content on your website without having to learn any programming at all. Converting the static HTML website into dynamic WordPress platform provides a number of benefits.

A hacked WordPress site can cause serious damage to your business revenue and reputation. Hackers can steal user information, passwords, install malicious software, and can even distribute malware to your users.  If your website is a business, then consider to invest  into your WordPress website security.

With the rise of the internet and online shopping, more people than ever before are starting their own online business. If you run a WordPress blog/website you can easily Transform it into an online store with WooCommerce. The WooCommerce plugin has let thousands of blogs add an e-commerce store, thereby monetizing their...