What is SEO? Basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.
A properly structured website with SEO optimized title tags, meta descriptions, headings, subheadings, body copy, keyword density will please search engines and users alike, which leads to generating and converting traffic.
In order for us to provide competitor analysis and keywords research we’ll need to ask you the following question:
What keywords or phrases do you want to rank on?
What do you want potential visitors to type in a search engine to find you?
Who is your target audience?
Who are your competitors and what sets your business apart from theirs?
Once keywords are established we are ready to start the SEO project.
SEO Optimization process:
– Information architecture (sitemap, page layouts, page hierarchy, page depth, interlinking, navigation) – Technical optimization (title tags, meta descriptions, image alt text) – On-page optimization (headings, body copy, keyword density)
– Implementation of clear user pathways, clear messaging – calls-to-action, visual elements (buttons, icons)
Did you know that Social Media has a direct impact on Search Engine Results. Best practice search optimization requires that your website links to your blog and social profiles.
Keep Your Site Up-To-Date and accurate for optimal performance. Keep it running smoothly and securely! Let us be your personal IT department.
Keeping your content updated is critical for SEO results. The more often you update your website, the more often the search engines will visit your site and boost your rankings. If not, the search engines quit crawling your site and your rankings may begin to drop for important keywords.
Maintaining a presence in social networks, like Facebook and Twitter is important for SEO and requires consistent attention and activity to obtain results.
Updates to the WordPress platform, application, themes and plugins are also likely to improve the speed and performance of your website, as well as the usability of the Content Management System (CMS).